Everything you see is real.
Every screen on our pages is a recording of the app as it is today. Nothing is a render of what it might become.
Meet the team
Two product designers who code and an illustrator, building the calm organizer they wanted for their own days.

01
Product Designer & Dev
“I build the parts you never see, so the parts you do can stay quiet.”


02
Product Designer & Dev
“If it needs explaining, it’s not done yet.”


03
Illustrator & Animator
“The cast is small on purpose. Each of them has one job, and one mood.”

What we hold to
Every screen on our pages is a recording of the app as it is today. Nothing is a render of what it might become.
If a screen needs to ask two things, it becomes two screens. Fewer choices at a time is what calm feels like.
No streak guilt, no badges begging for a tap. We build the app we want to open at the end of a long day.
23:10 · Private beta
Luma is for iPhone, in private beta. Leave your address and you will hear from us once, when it opens.
At launch: seven days free, then $5.99 a month, or $39.99 a year and save 44%. Cancel anytime.